The influence of design and aesthetics elements in choosing clothing

被引：3

作者：

Neacsu, Nicoleta Andreea ^{[1
]}

Baltescu, Codruta Adina ^{[1
]}

Balasescu, Simona ^{[1
]}

Boscor, Dana ^{[1
]}

机构：

[1] Transilvania Univ Brasov, Fac Econ Sci & Business Adm, Str Colina Univ 1,Bldg,3rd Floor, Brasov, Romania

来源：

INDUSTRIA TEXTILA | 2017年 / 68卷 / 05期

关键词：

market research; visual message; fashion industry; trends; fashion style; FASHION INDUSTRY;

D O I：

10.35530/IT.068.05.1427

中图分类号：

TB3 [工程材料学]; TS1 [纺织工业、染整工业];

学科分类号：

0805 ; 080502 ; 0821 ;

摘要：

On the fashion products market, the design and aesthetics elements are an important factor in the buyers' decision process. The present article highlights the influences of these elements on the fashion market from Romania. In this respect, a quantitative market research was conducted on a sample of 496 female subjects, having the identification of the design and aesthetics elements' role in choosing fashion attires as a target. Based on the results obtained, the favorite fashion styles, mixtures between the cut and the materials used or predominant colors, elements that define the specific of domestic clothing market were shown.

引用

页码：375 / 379

页数：5

共 9 条

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Barthes R., 1990, FASHION SYSTEM, P8

[2]

Costantin C., 2012, ANALIZADATELOR MARKE

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