How intermittent breaks in interaction improve collective intelligence

被引:71
作者
Bernstein, Ethan [1 ]
Shore, Jesse [2 ]
Lazer, David [3 ,4 ]
机构
[1] Harvard Univ, Harvard Business Sch, Org Behav Unit, Boston, MA 02163 USA
[2] Boston Univ, Questrom Sch Business, Informat Syst Dept, Boston, MA 02215 USA
[3] Northeastern Univ, Coll Comp & Informat Sci, Dept Polit Sci, Boston, MA 02115 USA
[4] Harvard Univ, Inst Quantitat Social Sci, Cambridge, MA 02138 USA
关键词
collective intelligence; social influence; social networks; TRAVELING SALESMAN PROBLEM; NETWORK STRUCTURE; PERFORMANCE; INCENTIVES; INNOVATIONS; ABILITY;
D O I
10.1073/pnas.1802407115
中图分类号
O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];
学科分类号
07 ; 0710 ; 09 ;
摘要
People influence each other when they interact to solve problems. Such social influence introduces both benefits (higher average solution quality due to exploitation of existing answers through social learning) and costs (lower maximum solution quality due to a reduction in individual exploration for novel answers) relative to independent problem solving. In contrast to prior work, which has focused on how the presence and network structure of social influence affect performance, here we investigate the effects of time. We show that when social influence is intermittent it provides the benefits of constant social influence without the costs. Human subjects solved the canonical traveling salesperson problem in groups of three, randomized into treatments with constant social influence, intermittent social influence, or no social influence. Groups in the intermittent social-influence treatment found the optimum solution frequently (like groups without influence) but had a high mean performance (like groups with constant influence); they learned from each other, while maintaining a high level of exploration. Solutions improved most on rounds with social influence after a period of separation. We also show that storing subjects' best solutions so that they could be reloaded and possibly modified in subsequent rounds-a ubiquitous feature of personal productivity software-is similar to constant social influence: It increases mean performance but decreases exploration.
引用
收藏
页码:8734 / 8739
页数:6
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