Southeast Asian market entry mode choice of Chinese firms under the Belt and Road Initiative

被引：0
作者：
Yu Fan [1 ]
Zhao Ying [2 ]
Yao Jianfeng [3 ]
机构：
[1] Yunnan Univ Finance & Econ, Business Sch, Kunming, Yunnan, Peoples R China
[2] Yunnan Univ Finance & Econ, Zhonghua Vocat Coll, Kunming, Yunnan, Peoples R China
[3] Yunnan Univ Finance & Econ, Yunnan Business Res Inst, Kunming, Yunnan, Peoples R China
来源：
PROCEEDINGS OF THE 2ND INTERNATIONAL SYMPOSIUM ON BUSINESS CORPORATION AND DEVELOPMENT IN SOUTH-EAST AND SOUTH ASIA UNDER B&R INITIATIVE (ISBCD 2017) | 2017年 / 42卷
关键词：
entry mode; southeast Asian market; the Belt and Road Initiative; ECLECTIC THEORY; IMPACT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Based on extant foreign market entry mode choice literature and status analysis under the Belt and Road Initiative, this study has investigated four groups of factors that influence Chinese firms' entry mode choice for the Southeast Asian market, and has proposed a model with three groups of comprehensive indicators to evaluate an entry mode, in order to provide guidance for decision makers.
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页码：157 / 161
页数：5
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