Analysis of pricing strategies for E-business based on market power

被引：0

作者：

Yao, Ying ^{[1
]}

Ou, Guoli ^{[1
]}

机构：

[1] Beijing Jiaotong Univ, Inst Transport Econ Studies, Beijing 100044, Peoples R China

来源：

Sixth Wuhan International Conference on E-Business, Vols 1-4: MANAGEMENT CHALLENGES IN A GLOBAL WORLD | 2007年

关键词：

e-business; pricing; e-market; Market power; auction;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Pricing is one of the most important decisions for enterprises. With the development of E-business, price of products sold on Internet is no longer fixed. Dynamic pricing has currently become one of so called new economic characteristics. This paper analyzed the impact of E-business on the market, the characteristic of E-business, and set up a pricing strategy model based on the structure of market and the power of buyers. Taking Cshop online auction for a case, the authors analyze the application of auction in E-business in the

引用

页码：1045 / 1050

页数：6

共 9 条

[1]

BAKOS JY, 1991, STRATEGIC ANAL ELECT, V15

[2] Applications of flexible pricing in business-to-business electronic commerce [J].

Bichler, M ;

Kalagnanam, J ;

Katircioglu, K ;

King, AJ ;

Lawrence, RD ;

Lee, HS ;

Lin, GY ;

Lu, Y .

IBM SYSTEMS JOURNAL, 2002, 41 (02) :287-302

[3]

Dolan R. J., 2000, J INTERACT MARK, V14, P56, DOI DOI 10.1002/(SICI)1520-6653(200021)14:2<56::AID-DIR5>3.0.CO

[4]

2-4

[5]

Kalakota R, 1996, Frontiers of Electronic Commerce

[6] New buyers' arrival under dynamic pricing market microstructure: The case of group-buying discounts on the Internet [J].

Kauffman, RJ ;

Wang, B .

JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 2001, 18 (02) :157-188

[7]

ROBERT M, 2001, J LAW TECHNOLOGY, V6, P1

[8]

VARIAN HR, 1996, FRIST MONDAY AUG, V1

[9]

EBAY ANN REPORT

← 1 →