Identification of Influential Online Social Network Users Based on Multi-Features

The problem of discovering influential users is important to understand and analyze online social networks. The user profiles and interactions between users are significant features to evaluate the user influence. As these features are heterogeneous, it is challengeable to take all of them into a proper model for influence evaluation. In this paper, we propose a model based on personal user features and the adjacent factor to discover influential users in online social networks. Through taking the advantages of Bayesian network and chain principle of PageRank algorithm, the features of the user proflles and interactions are integratedly considered in our model. Based on real data from Sina Weibo data and multiple evaluation metrics of retweet count, tweet count, follower count, etc., the experimental results show that influential users identified by our model are more powerful than the ones identified by single indicator methods and PageRank-based methods.