THE EFFECTS OF INNOVATION ADOPTION ON THE BUSINESS CREATIVITY OF ELECTRICAL AND ELECTRONICS INDUSTRIES IN MALAYSIA

The innovation has become a vital element to improve the business creativity and performance and obtain the focus of recent studies and regulators. Therefore, paper aim is to analyze the impact of culture innovation, product innovation and market innovation on the business creativity of the electrical and electronics industries in Malaysia. This paper also investigates the mediating role of organizational learning between the relations of culture innovation, product innovation, market innovation, and business creativity of the electrical and electronics industries in Malaysia. This paper has followed the quantitative methods and used survey questionnaires for data collection, while SPSS and AMOS were used to test the hypotheses. The results indicated that culture innovation, product innovation and market innovation have a positive association with business creativity of the electrical and electronics industries in Malaysia. The findings also exposed that organizational learning significantly mediates among the nexus of culture innovation, product innovation, market innovation, and business creativity of the electrical and electronics industries in Malaysia. This paper is suitable for the regulation developing authorities that they should formulate effective policies related to the innovation adoption that enhance the business creativity and performance.