MEDIATION EFFECT OF BRAND EXPERIENCE BETWEEN DESTINATION BRAND PERSONALITY AND BRAND LOVE: THE PORTO CITY CASE

被引：0

作者：

Rodrigues, Paula ^{[1
]}

Torres, Isabel ^{[1
]}

机构：

[1] Univ Lusiada Norte Porto, Porto, Portugal

来源：

RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE | 2018年

关键词：

Destination Brand Personality; Brand Experience; Brand Love; Porto City; SEM; ANTECEDENTS; CONCEPTUALIZATION; CONSEQUENCES; IMAGE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1677 / 1681

页数：5

共 50 条

[41] The Effect of Brand Image, Brand Love on Brand Commitment and Positive Word-of-Mouth
Tri Cuong Dam
JOURNAL OF ASIAN FINANCE ECONOMICS AND BUSINESS, 2020, 7 (11): : 449 - 457
[42] The Effect of Customer Brand Engagement, Customer Satisfaction and Brand Love, on Honda Customer-Based Brand Equity
Meirani, Meirani
Abror, Abror
PROCEEDINGS OF THE THIRD PADANG INTERNATIONAL CONFERENCE ON ECONOMICS EDUCATION, ECONOMICS, BUSINESS AND MANAGEMENT, ACCOUNTING AND ENTREPRENEURSHIP (PICEEBA 2019), 2019, 97 : 341 - 352
[43] Unlocking the precursors of destination brand love: the roles of self-congruence and destination brand immersion
Le, Angelina Nhat Hanh
Tran, Phuong Thi Kim
Le, Thanh Dat
JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS, 2024, 7 (05) : 3204 - 3221
[44] The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
Fitzsimmons, Jason R.
JOURNAL OF FASHION MARKETING AND MANAGEMENT, 2022, 26 (01) : 21 - 35
[45] The effect of destination brand love on environmentally responsible behavior: A comparison between tourists and residents
Zhang, Hui
Lin, Zhiwei
Li, Siting
JOURNAL OF SUSTAINABLE TOURISM, 2024,
[46] Enhancing brand love, customer engagement, brand experience, and repurchase intention: Focusing on the role of gamification in mobile apps
Hsu, Chia-Lin
DECISION SUPPORT SYSTEMS, 2023, 174
[47] Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference
Ercis, Aysel
Deveci, Namik Kemal
Deveci, Fatma Gorgun
TURKIYE ILETISIM ARASTIRMALARI DERGISI-TURKISH REVIEW OF COMMUNICATION STUDIES, 2021, (38): : 342 - 363
[48] The relationship between brand love and actual brand performance Evidence from an international study
Zarantonello, Lia
Formisano, Marcello
Grappi, Silvia
INTERNATIONAL MARKETING REVIEW, 2016, 33 (06) : 806 - 824
[49] The Impact of Brand Experience and Brand Trust on Brand Engagement: The Mediating Effect of Brand Satisfaction
Fikri, Ikhsan
Yasri, Yasri
Abror, Abror
PROCEEDINGS OF THE FIRST PADANG INTERNATIONAL CONFERENCE ON ECONOMICS EDUCATION, ECONOMICS, BUSINESS AND MANAGEMENT, ACCOUNTING AND ENTREPRENEURSHIP (PICEEBA 2018), 2018, 57 : 153 - 161
[50] How store attribute affects customer experience, brand love and brand loyalty
Anggara, Ahmad Khabib Dwi
Ratnasari, Ririn Tri
Osman, Ismah
JOURNAL OF ISLAMIC MARKETING, 2023, 14 (11) : 2980 - 3006

← 1 2 3 4 5 →