The effects of nutrition information on consumer choice

被引：19
作者：
Baltas, G [1 ]
机构：
[1] Athens Univ Econ & Business, Athens, Greece
来源：
JOURNAL OF ADVERTISING RESEARCH | 2001年 / 41卷 / 02期
关键词：
D O I：
10.2501/JAR-41-2-57-63
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper considers the empirical determination of the effects of on-pack nutrition information on brand-choice behavior. It approaches the effects of nutrition characteristics and interpersonal differences in consumer response through discrete choice analysis. Individual brand-choice decisions are shown to depend on the disclosed information in a way that varies across consumers and nutrition attributes. The paper extends existing research by examining behavioral outcomes and illustrating an analytical approach to nutrition information effects.
引用
收藏
页码：57 / 63
页数：7
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