Can Robots Be Sold? The Effects of Robot Designs on the Consumers' Acceptance of Robots

被引：8

作者：

Kwak, Sonya S. ^{[1
]}

Kim, Jun San ^{[2
]}

Choi, Jung Ju ^{[1
]}

机构：

[1] Ewha Womans Univ, Dept Ind Design, Seoul, South Korea

[2] Ind Bank Korea, IBK Econ Res Inst, Seoul, South Korea

来源：

HRI'14: PROCEEDINGS OF THE 2014 ACM/IEEE INTERNATIONAL CONFERENCE ON HUMAN-ROBOT INTERACTION | 2014年

关键词：

Categorization; human-oriented robot; human-robot interaction; marketing; product-oriented robot; robot designs; CATEGORIZATION; MODEL;

D O I：

10.1145/2559636.2563684

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

This study explores the effect of robot design approaches on the consumers' acceptance of robots. We executed a 2-level (robot design: human-oriented vs. product-oriented) between participants experiment (N=52). Participants categorized a human-oriented robot and a product-oriented robot differently, and a product-oriented robot was more effective than a human-oriented robot for consumers' evaluation and purchase intention toward robots.

引用

页码：220 / 221

页数：2

共 13 条

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