Resourcing Social Enterprises: The Role of Socially Oriented Bootstrapping

Resource constraints are a challenge for social enterprises, prompting interest in innovative approaches to address these deficiencies. In this study, we contribute to the literature on resourcing practices in small, early stage, social enterprises by examining the role of socially oriented bootstrapping for resource access. We use data from eight UK social enterprises to reveal organizational practices - building credibility, leveraging persuasion and creating resource communities - that shape a diverse set of bootstrapping mechanisms to facilitate exchange relationships and to enable resource acquisition and mobilization. We argue that the unique position of social enterprises allows them to benefit from socially orientated bootstrapping and they display a complex approach that is shaped by a creative interplay of practices to support value creation through resource exchange.