The market value of R&D, patents, and trademarks

被引：194
|
作者：
Sandner, Philipp G. [1 ]
Block, Joern [2 ,3 ]
机构：
[1] Univ Munich, Inst Innovat Research Technol Management & Entrep, D-80539 Munich, Germany
[2] Erasmus Univ, Ctr Adv Small Business Econ, Erasmus Sch Econ, NL-3000 DR Rotterdam, Netherlands
[3] Tech Univ Munich, D-8000 Munich, Germany
来源：
RESEARCH POLICY | 2011年 / 40卷 / 07期
关键词：
Market valuation; Tobin's q; Trademarks; Patents; Intellectual property; Value indicators; TOBINS-Q; DEVELOPMENT INVESTMENT; EMPIRICAL-ANALYSIS; INNOVATION; DIVERSIFICATION; FIRMS; PANEL; OPPOSITION; VALUATION; CITATIONS;
D O I：
10.1016/j.respol.2011.04.004
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value. (C) 2011 Elsevier B.V. All rights reserved.
引用
收藏
页码：969 / 985
页数：17
相关论文
共 50 条
  • [1] Patents, investments in R&D, and market value: an analysis by company size
    Taques, Fernando Henrique
    Cruz Basso, Leonardo Fernando
    Areal, Nelson
    INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP & SMALL BUSINESS, 2025, 54 (01) : 1 - 47
  • [2] Market value of R&D, patents, and CEO characteristics
    Wang, Lipeng
    Verousis, Thanos
    Zhang, Mengyu
    FINANCIAL INNOVATION, 2025, 11 (01)
  • [3] The Market Value of R&D in Emerging Economies: Evidence from India
    Kanwar, Sunil
    Hall, Bronwyn H.
    B E JOURNAL OF ECONOMIC ANALYSIS & POLICY, 2017, 17 (01)
  • [4] R&D Investment and Market Value: Theoretical Hypothesis
    Guan, Yongjun
    Qu, Min
    Liu, Xiaojing
    PROCEEDINGS OF THE 2009 INTERNATIONAL CONFERENCE ON PUBLIC ECONOMICS AND MANAGEMENT ICPEM 2009, VOL 6: COST BENEFITS ANALYSIS, 2009, : 370 - 373
  • [5] Market value of R&D, patents, and organizational capital: Finnish evidence
    Rahko, Jaana
    ECONOMICS OF INNOVATION AND NEW TECHNOLOGY, 2014, 23 (04) : 353 - 377
  • [6] Identifying technology spillovers: evidence from firm-level patents, R&D intensity, and market value
    Gong, Zhenyu
    Jefferson, Gary H.
    JOURNAL OF TECHNOLOGY TRANSFER, 2025,
  • [7] The Enterprises' R&D on High Value Patents Under the Condition of Patents' Technology Spillover
    Wei, Tie
    Gong, Yingge
    2018 INTERNATIONAL SEMINAR ON COMPUTER SCIENCE AND ENGINEERING TECHNOLOGY (SCSET 2018), 2019, 1176
  • [8] Achieving sustainable competitive advantages: R&D, patents, and trademarks strategies in Big Pharma
    Predo, Renata Martins
    Ballini, Rosangela
    Sarti, Fernando
    REVISTA BRASILEIRA DE INOVACAO, 2024, 23
  • [9] Patents, trademarks, and their complementarity in venture capital funding
    Zhou, Haibo
    Sandner, Philipp G.
    Martinelli, Simon Luca
    Block, Joern H.
    TECHNOVATION, 2016, 47 : 14 - 22
  • [10] R&D SPILLOVERS, INNOVATION AND MARKET VALUE: EVIDENCE OF ABSORPTIVE CAPACITY IN THE GENERATION OF CLEAN TECHNOLOGIES
    Rocha, Leonardo Andrade
    Pinheiro Sales Lima, Patricia Veronica
    Khan, Ahmad Saeed
    De Sousa, Eliane Pinheiro
    ESTUDIOS DE ECONOMIA APLICADA, 2019, 37 (02): : 1 - +
12345