Woven Strategy approach and shared value creation

The Woven Strategy method is a top-middle-bottom-up operational approach for strategy making with a focus on gathering expert knowledge for the benefit of strategy makers. After collecting the basic information and data, the decision and strategy makers discuss the strategy proposals for knowledge creation before drawing up first the possible options and alternatives, after that making decisions, and finally creating a strategy that can be implemented. With this approach, the knowledge of experts from various business areas can be gathered and used as well as making it much easier to increase the commitment of the organization to the created strategy. Shared value, in turn, can be defined through basic principles in business activities where different policies and operating practices create and enhance the competitiveness of a company, while at the same time giving something to the communities in which the company operates. Shared value creation focuses therefore first on perceiving, understanding and enhancing the importance of the relationships between societal and economic development and progress. Subsequently, the idea is to develop the strategy accordingly. (C) 2015 The Authors. Published by Elsevier B.V.