Linguistic Methods in Social Media Marketing

被引:0
作者
Yurchenko, Olena [1 ]
Ugolnikova, Nataliia [1 ]
机构
[1] Natl Tech Univ, Kharkiv Polytech Inst, Kyrpychova Str 2, UA-61002 Kharkiv, Ukraine
来源
COLINS 2021: COMPUTATIONAL LINGUISTICS AND INTELLIGENT SYSTEMS, VOL I | 2021年 / 2870卷
关键词
SMM; targeting; copywriting; linguistic methods; keywords; target audience; sales funnel; AIDA;
D O I
暂无
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
This article deals with relevant linguistic methods that are commonly used at social media marketing. Nowadays the process of digitalization influences all spheres from business to education. Besides, it is extremely important that social media allows to share information with thousands of people in no time. That's why studying the services used for social media marketing as well as applications of linguistic methods in the sphere becomes the topic of current interest.
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页数:12
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