Immersive and brand journalism in educational and cultural information. The case of RTvE Lab

被引：2

作者：

Gonzales, Hada M. Sanchez ^{[1
]}

Gutierrez, Andrea Benitez ^{[1
]}

机构：

[1] Univ Seville, Seville, Spain

来源：

COMUNICACION Y SOCIEDAD-GUADALAJARA | 2021年 / 18卷

关键词：

Immersive journalism; virtual reality; brand journalism; education; culture; VIRTUAL-REALITY;

D O I：

10.32870/cys.v2021.7728

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The aim of this research is to analyze the use of immersive and brand journalism in the information published by RTvE Lab. The case study method has been used, which combines both qualitative and quantitative techniques. The results reveal that virtual reality (vR) is an attractive format for disseminating cultural news because it enhances the immersive experience of the user; yet approximately only 20% of vR is used to provide information about branded content.

引用

页数：28

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