Reverse thinking in SMB marketing innovation

被引：0

作者：

Lin Hongling ^{[1
]}

Liu Wei ^{[1
]}

机构：

[1] Guangdong Univ Technol, Guangzhou 510520, Guangdong, Peoples R China

来源：

RESEARCH ON ORGANIZATIONAL INNOVATION - 2007 PROCEEDINGS OF INTERNATIONAL CONFERENCE ON ENTERPRISE ENGINEERING AND MANAGEMENT INNOVATION | 2007年

关键词：

SMB; marketing innovation; reverse marketing;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

How to survive and develop in today's highly competitive market environment for small and medium-sized businesses (SMB) is a hot topic among the business and academic world. Through analyses over SMB's advantages and disadvantages in the new situation, the article provides a point of view that SMB must change their traditional marketing approaches, make innovation through reverse thinking, avoid disadvantages such as limited resources and lower employee quality and take tactical advantages to build their capacity for sustainable development.

引用

页码：1009 / 1013

页数：5