The Research of E-Commerce Trust Model

被引：0
|
作者：
Luo Duanhong [1 ]
Zhang Jie [1 ]
机构：
[1] Hunan Univ, Econ & Trade Coll, Changsha 410082, Hunan, Peoples R China
来源：
ELECTRONIC COMMERCE AND INFORMATION ENGINEERING IN CHINA: PROCEEDINGS OF THE 2ND INTERNATIONAL SYMPOSIUM ON ELECTRONIC BUSINESS AND INFORMATION SYSTEM | 2010年
关键词：
E-commerce; trust; control mechanism;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
On the basis of qualitative analysis of trust, we establish the general e-commerce trust model and propose that trust on e-commerce transactions includes trusts on the other counterparties and trusts on the control mechanisms, we also illustrate the applications of the general trust model in the electronic payments and international e-commerce.
引用
收藏
页码：45 / 48
页数：4
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