Estimation of consumer preferences on new telecommunications services: IMT-2000 service in Korea

被引：34

作者：

Kim, Y ^{[1
]}

机构：

[1] Elect & Telecommun Res Inst, Taejon 305350, South Korea

来源：

INFORMATION ECONOMICS AND POLICY | 2005年 / 17卷 / 01期

关键词：

IMT-2000; service; Conjoint analysis; random coefficient discrete choice model; Bayesian approach; Willingness to pay;

D O I：

10.1016/j.infoecopol.2004.03.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this paper, I estimate consumer preferences for IMT (international Mobile Telecommunications)-2000 service in Korea using the conjoint analysis technique. For statistical models, I estimate the random coefficient discrete choice model using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumer valuation of IMT-2000 service upgrades, and consumers generally value video telephony over multimedia mobile Internet and global roaming services. (C) 2004 Elsevier B.V. All rights reserved.

引用

页码：73 / 84

页数：12

共 14 条

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