Building effective customer relationship management with data mining

Along with the further development of CRM, it will be an important activity to build an effective CRM system. However, as an important technology, data mining has rapidly developed. CRM via data mining can get more efficiency in acquiring new customers, increasing value of existing customers and retaining good customers. In this paper we introduce the architecture of CRM, describe the relationships between CRM and data mining, and present the basic steps of the use of data mining to build effective CRM system.