COVID-19, social distancing, and risk-averse actions of hospitality and tourism consumers: A case of South Korea

被引：73

作者：

Im, Jongho ^{[1
]}

Kim, Jewoo ^{[2
]}

Choeh, Joon Yeon ^{[3
]}

机构：

[1] Yonsei Univ, Dept Appl Stat, 50 Yonsei Ro, Seoul 03722, South Korea

[2] Iowa State Univ, Dept Apparel Events & Hospitality Management, 17 MacKay Hall,2302 Osborn Dr, Ames, IA 50011 USA

[3] Sejong Univ, Dept Software, 209 Neungdong Ro, Seoul, South Korea

来源：

JOURNAL OF DESTINATION MARKETING & MANAGEMENT | 2021年 / 20卷

基金：

新加坡国家研究基金会;

关键词：

COVID-19; Social distancing; Risk aversion; Stock price; Online customer review; Hospitality management; Tourism; Information search;

D O I：

10.1016/j.jdmm.2021.100566

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The COVID-19 pandemic has significantly changed individuals' daily life due to increased risk aversion, which has affected their consumption patterns and preferences. To understand the effect of the pandemic on consumer behavior through risk aversion, this study investigated the relationships among the pandemic, social distancing, online information search, and firm performance in the hospitality and tourism industries. For data analysis, we developed two joint models and estimated the models using the fixed-effects method. The results of the first model showed that social distancing triggered by COVID-19 news stories affected firm value. The second regional-level analysis revealed that the number of confirmed cases and COVID-19 news stories influenced individuals' social distancing and online information search for tourist attractions and the changed social distancing and online search, in turn, affected the volume of online hotel reviews.

引用

页数：10

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