Strategic roadmapping: A workshop-based approach for identifying and exploring strategic issues and opportunities

被引：99

作者：

Phaal, R. ^{[1
]}

Farrukh, C. J. P. ^{[1
]}

Probert, D. R. ^{[1
]}

机构：

[1] Univ Cambridge, Ctr Technol Management, Cambridge CB2 1TN, England

来源：

ENGINEERING MANAGEMENT JOURNAL | 2007年 / 19卷 / 01期

关键词：

roadmapping; strategy; innovation; collaboration;

D O I：

10.1080/10429247.2007.11431716

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Roadmapping has become one of the most widely used approaches for supporting innovation and strategy, at both firm and sector levels. A key benefit is the Communication associated with the development and dissemination of roadmaps, particularly for aligning technology and commercial perspectives. This article presents a workshop-based method for supporting the identification and exploration of strategic issues and opportunities, as part of a "fast-start" approach for the rapid initiation of roadmapping. The approach has been tested in 28 applications, covering a broad range of organizational contexts. Details of the workshop approach and facilitation techniques are described.

引用

页码：3 / 12

页数：10

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