What factors influence Generation Y's employee retention in the hospitality industry?: An internal marketing approach

被引：85

作者：

Frye, William D. ^{[1
]}

Kang, Soonhwa ^{[2
]}

Huh, Chang ^{[3
]}

Lee, Myong Jae ^{[4
]}

机构：

[1] James Madison Univ, Hart Sch Hospitality Sport & Recreat Management, Harrisonburg, VA 22807 USA

[2] Woosuk Univ, Dept Advertisement & PR & Event Planning, 443 Samnye Ro, Samnye Eup, North Jeolla Pr, South Korea

[3] Niagara Univ, Coll Hospitality & Tourism Management, Lewiston, NY 14109 USA

[4] Calif State Polytech Univ Pomona, Collins Coll Hospitality Management, 3801 W Temple Ave, Pomona, CA 91768 USA

来源：

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2020年 / 85卷

关键词：

Turnover; Retention; Generation Y; Hospitality industry; Internal marketing; JOB-SATISFACTION; FIT INDEXES; TURNOVER; ISSUES; TOURISM;

D O I：

10.1016/j.ijhm.2019.102352

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Individuals from Generation Y are entering into the hospitality job market, but little is known about their intention to remain in the hospitality business. The purpose of this study was to examine what factors affect a Generation Y employee's intention to remain with a hospitality company with respect to internal marketing tactics. Qualtrics, an online survey service company, was used to distribute and collect a self-administered questionnaire survey. A theoretically proposed model was tested using structural equation modeling. The results of this study indicated that "work environment" significantly influence Generation Y employees' job satisfaction, followed by "empowerment," "pay," and "relationships with managers," which in turn, influences "employee commitment" and "intention to remain in hospitality business." The implications of the study are discussed.

引用

页数：9

共 74 条

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