The role of organisational culture in the environmental awareness of companies

The objective of the article is to highlight the role of environmental values in corporate pro-environmental behaviour. Among the five components of corporate environmental awareness, environmental values are of special importance, as is illustrated by the organisational culture of a Hungarian company showing consistent pro-environmental behaviour regarding all awareness components except values. Empirical research findings - arrived at with the help of Q-methodology - indicate the need for a stable and unambiguous integration of environmental values into organisational culture in order to achieve consistent pro-environmental behaviour at companies.