The Influence of Nutrition Information on Choice: The Roles of Temptation, Conflict and Self-Control

被引：25

作者：

Hassan, Louise M. ^{[1
]}

Shiu, Edward M. K. ^{[2
]}

Michaelidou, Nina ^{[3
]}

机构：

[1] Heriot Watt Univ, Sch Management & Languages, Edinburgh, Midlothian, Scotland

[2] Univ Strathclyde, Sch Business, Glasgow, Lanark, Scotland

[3] Univ Birmingham, Sch Business, Birmingham B15 2TT, W Midlands, England

来源：

JOURNAL OF CONSUMER AFFAIRS | 2010年 / 44卷 / 03期

关键词：

HEALTH CLAIMS; FOOD-PRODUCTS; CONSUMER; CALORIE; BEHAVIOR; INTENTIONS; KNOWLEDGE; GENDER; DESIRE; LABELS;

D O I：

10.1111/j.1745-6606.2010.01180.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results of an experiment on 299 female consumers in the United Kingdom showed that the presence of nutrition information in the form of Guideline Daily Amount (GDA) had a direct impact on food choice. GDA information had a moderating effect on the relationship between two psychological factors (conflict and self-control, but not temptation) and consumer choice. Temptation, conflict and self-control had direct effects on choice.

引用

页码：499 / 515

页数：17

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