The Influence of Nutrition Information on Choice: The Roles of Temptation, Conflict and Self-Control

被引：25
作者：
Hassan, Louise M. [1 ]
Shiu, Edward M. K. [2 ]
Michaelidou, Nina [3 ]
机构：
[1] Heriot Watt Univ, Sch Management & Languages, Edinburgh, Midlothian, Scotland
[2] Univ Strathclyde, Sch Business, Glasgow, Lanark, Scotland
[3] Univ Birmingham, Sch Business, Birmingham B15 2TT, W Midlands, England
来源：
JOURNAL OF CONSUMER AFFAIRS | 2010年 / 44卷 / 03期
关键词：
HEALTH CLAIMS; FOOD-PRODUCTS; CONSUMER; CALORIE; BEHAVIOR; INTENTIONS; KNOWLEDGE; GENDER; DESIRE; LABELS;
D O I：
10.1111/j.1745-6606.2010.01180.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study investigated the impact of nutrition information on consumers' choice of a cake and examined the roles of key psychological decision factors. Based on a generalized linear model, results of an experiment on 299 female consumers in the United Kingdom showed that the presence of nutrition information in the form of Guideline Daily Amount (GDA) had a direct impact on food choice. GDA information had a moderating effect on the relationship between two psychological factors (conflict and self-control, but not temptation) and consumer choice. Temptation, conflict and self-control had direct effects on choice.
引用
收藏
页码：499 / 515
页数：17
相关论文
共 28 条
  • [1] [Anonymous], 1998, SELFREGULATION BEHAV
  • [2] THE SELF-REGULATION OF ATTITUDES, INTENTIONS, AND BEHAVIOR
    BAGOZZI, RP
    [J]. SOCIAL PSYCHOLOGY QUARTERLY, 1992, 55 (02) : 178 - 204
  • [3] Purchasing behavior and calorie information at fast-food chains in New York City, 2007
    Bassett, Mary T.
    Dumanovsky, Tamara
    Huang, Christina
    Silver, Lynn D.
    Young, Candace
    Nonas, Cathy
    Matte, Thomas D.
    Chideya, Sekai
    Frieden, Thomas R.
    [J]. AMERICAN JOURNAL OF PUBLIC HEALTH, 2008, 98 (08) : 1457 - 1459
  • [4] The Roles of Gender and Motivation as Moderators of the Effects of Calorie and Nutrient Information Provision on Away-from-Home Foods
    Bates, Kenneth
    Burton, Scot
    Howlett, Elizabeth
    Huggins, Kyle
    [J]. JOURNAL OF CONSUMER AFFAIRS, 2009, 43 (02) : 249 - 273
  • [5] Yielding to temptation: Self-control failure, impulsive purchasing, and consumer behavior
    Baumeister, RF
    [J]. JOURNAL OF CONSUMER RESEARCH, 2002, 28 (04) : 670 - 676
  • [6] BAUMEISTER RF, 1994, LOSING CONTROL HOW W
  • [7] BETTMAN JR, 1993, J EXP PSYCHOL LEARN, V19, P931
  • [8] The biasing health halos of fast-food restaurant health claims: Lower calorie estimates and higher side-dish consumption intentions
    Chandon, Pierre
    Wansink, Brian
    [J]. JOURNAL OF CONSUMER RESEARCH, 2007, 34 (03) : 301 - 314
  • [9] Consumer understanding and use of nutrition labelling: a systematic review
    Cowburn, G
    Stockley, L
    [J]. PUBLIC HEALTH NUTRITION, 2005, 8 (01) : 21 - 28
  • [10] The role of regulatory focus in the experience and self-control of desire for temptations
    Dholakia, UA
    Gopinath, M
    Bagozzi, RP
    Nataraajan, R
    [J]. JOURNAL OF CONSUMER PSYCHOLOGY, 2006, 16 (02) : 163 - 175
123