Visual modes of governmentality: Traffic lights in a housing association

This study focuses on the use of traffic lights by a Registered Social Landlord (RSL) as a visual representation of self conduct that reflects a way of thinking, acting and constituting a 'well governed, well managed and viable' housing association. We show that the visible representation of traffic lights introduced by the regulator as indicators of performance has been used widely by the RSL to reflect two self-imposed principles of continuous improvement and self assessment. In this context the different accounts of governmentality within the RSLs board reports are studied and some significant insights suggested. (C) 2010 Elsevier Ltd. All rights reserved.