Comparative Analysis of Social Media for Effectiveness in User's Experience Using Online Learning

Users today rely more on the internet content rather than television content. Therefore, the amount of view reach using internet content such as social media, blogs and streamed video are growing exponentially. This will also affect learning behavior of student as they are more likely to open their social media. There are three main social media that will be used in this research which are Facebook, Instagram and twitter and the data will be collected only in Malaysia. Each social media has a slightly different algorithm that determined what the user will see in their social media. A comparative analysis is needed to be done in order to find the effectiveness of each social media base on criteria that will be determine in this research. A couple of survey will be performed and monitored through the social media in order to collect data. The data collection process will be conducted for about 4 months. The implication of this study will include the effectiveness of each criterion selected to understand how and why a certain social media is better than the other in creating an online learning environment in the social media.