Real-time personalized commercial services using Data Warehousing and RFID technology

被引：0
作者：
Salguero, A. [1 ]
Araque, F. [1 ]
Carrasco, R. [1 ]
机构：
[1] Univ Granada, C Periodista Daniel Saucedo Aranda S-N, E-18071 Granada, Spain
来源：
PROCEEDINGS OF THE 1ST RFID EURASIA CONFERENCE | 2007年
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D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
In this work we present a system architecture based on a Data Warehouse coupled with Data Mining functionalities which, by mean of the RFID technology, is capable of sending personalized offers to customers in the area of interest in real-time. The offer personalization process is performed by mean of a clustering technique based on a fuzzy extension of the SQL language.
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页码：284 / +
页数：2
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