The impact of non-pharmaceutical interventions for 2009 H1N1 influenza on travel intentions: A model of goal-directed behavior

被引:317
作者
Lee, Choong-Ki [1 ]
Song, Hak-Jun [2 ]
Bendle, Lawrence J. [1 ]
Kim, Myung-Ja [1 ]
Han, Heesup [3 ]
机构
[1] Kyung Hee Univ, Coll Hotel & Tourism, Seoul 130701, South Korea
[2] Pai Chai Univ, Coll Tourism & Fash, Dept Hotel & Convent Management, Taejon 302735, South Korea
[3] Dong A Univ, Coll Business Adm, Dept Tourism Management, Pusan 602760, South Korea
关键词
2009; H1N1; Non-pharmaceutical intervention; Model of goal-directed behavior; Travel intention; PANDEMIC INFLUENZA; PLANNED BEHAVIOR; DECISION-MAKING; SELF-REGULATION; ATTITUDES; SARS; ANTECEDENTS; PERCEPTION; EMOTIONS; BENEFITS;
D O I
10.1016/j.tourman.2011.02.006
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
Theoretically, in the tourism context this study introduced a new concept of non-pharmaceutical intervention (NPI) for influenza, and tested the impact of NPI on the behavioral intention of potential international tourists. This study also extended the model of goal-directed behavior (MGB) by incorporating the new concepts of NPI, and the perception of 2009 H1N1. The model found that desire, perceived behavioral control, frequency of past behavior, and non-pharmaceutical interventions predicted tourists' intention but perceptions of 2009 H1N1 had nil effect on desire and intention. Personal non-pharmaceutical interventions were theorized as adaptive behavior of tourists intending to travel during a pandemic which should be supported by tourism operators on a system-wide basis. Practically, this study dealt with the issue of influenza 2009 H1N1 with the study findings and implications providing government agencies, tourism marketers, policy-makers, transport systems, and hospitality services with important suggestions for NPI and international tourism during pandemics. (C) 2011 Elsevier Ltd. All rights reserved.
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页码:89 / 99
页数:11
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