Health activism: Communication theory and action for social change

This article argues that "health activism" as a concept has been overlooked as an important element of health communication and situates the concept in relation to key areas of research in the field, including health citizenship and community organizing. The author presents theoretical frameworks for comparing and contrasting health-related social action based on issue focus and political orientation that facilitate communication-based contributions to multidisciplinary research. This contribution is discussed in more detail by theorizing communicative processes associated with health activism. It is then argued that the study of health activism can benefit from adopting critical perspectives that focus on issues of power and conflict and on multisectoral views of health that examine activist efforts related to a broad array of the determinants of health, including political, economic, and environmental issues.