Implementing coordination contracts in a manufacturer Stackelberg dual-channel supply chain

被引：463

作者：

Chen, Jing ^{[1
]}

Zhang, Hui ^{[2
]}

Sun, Ying ^{[3
]}

机构：

[1] Univ Winnipeg, Fac Business & Econ, Winnipeg, MB R3B 2E9, Canada

[2] Lakehead Univ, Fac Business Adm, Thunder Bay, ON P7B 5E1, Canada

[3] Univ Sci & Technol Beijing, Sch Econ & Management, Beijing 100083, Peoples R China

来源：

OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE | 2012年 / 40卷 / 05期

关键词：

Dual-channel; Stackelberg game; Supply chain coordination; Channel competition; Supply chain contract; RETAIL; PRICE; COMMERCE; ONLINE; COST;

D O I：

10.1016/j.omega.2011.11.005

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

We examine a manufacturer's pricing strategies in a dual-channel supply chain, in which the manufacturer is a Stackelberg leader and the retailer is a follower. We show the conditions under which the manufacturer and the retailer both prefer a dual-channel supply chain. We examine the coordination schemes for a dual-channel supply chain and find that a manufacturer's contract with a wholesale price and a price for the direct channel can coordinate the dual-channel supply channel, benefiting the retailer but not the manufacturer. We illustrate how such a contract with a complementary agreement, such as a two-part tariff or a profit-sharing agreement, can coordinate the dual-channel supply chain and enable both the manufacturer and the retailer to be a win-win. (C) 2011 Elsevier Ltd. All rights reserved.

引用

页码：571 / 583

页数：13

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