Research on the Relationship between Marketing Ethics and Marketing Performance of Agricultural Products

被引：0

作者：

Yi, Wenyan ^{[1
]}

机构：

[1] Wuhan Business Univ, Wuhan, Hubei, Peoples R China

来源：

2017 2ND BEM INTERNATIONAL CONFERENCE ON MODERN EDUCATION AND SOCIAL SCIENCE (BEM-MESS 2017) | 2017年 / 6卷

关键词：

Marketing ethics; Marketing performance; Agricultural products; Relation;

D O I：

10.26602/abf.2017.6.136

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

China's agricultural marketing has been exposed lots of ethical problems. We urge to know the relationship between marketing ethics and marketing performance of agricultural products. Based on literature review and theoretical analysis, the paper makes a qualitative analysis on the relationship between them. We have a conclusion that five evaluation dimensions of marketing ethics are positively related to marketing performance.

引用

页码：136 / 140

页数：5

共 8 条

[1]

Baumhart R, 1961, HARVARD BUS REV, V6, P366

[2]

Campbell JL, 2007, ACAD MANAGE REV, V32, P946, DOI 10.5465/AMR.2007.25275684

[3] Contagion and Differentiation in Unethical Behavior: The Effect of One Bad Apple on the Barrel [J].