Creating First-Mover Advantages in Nature-Based Recreational Goods

被引:3
作者
Vedel, Suzanne Elizabeth [1 ]
机构
[1] Univ Copenhagen, DK-1958 Frederiksberg C, Denmark
关键词
First-mover advantages; Recreational services; Mountain biking; Horse riding; Dogs; Fairs; Excludability; Rivalry; CONSUMER PREFERENCE FORMATION; PIONEERING ADVANTAGE; SERVICE INDUSTRIES; EXPERIENCE; FRAMEWORK;
D O I
10.1007/s11842-009-9099-x
中图分类号
S7 [林业];
学科分类号
0829 ; 0907 ;
摘要
Most nature-based recreational goods have traditionally been viewed as positive externalities of forestry and other land uses. They have been characterised by low degrees of excludability and rivalry and have therefore mainly been public goods. Due to increased rivalry among various user groups as well as an increasing demand for new recreational experiences, markets for nature-based recreational goods and services are gradually emerging. Despite the slow market development it is argued that nature-based recreational goods can be connected with substantial first-mover advantages. This paper explores the possibilities for using theory on first-mover advantages combined with characteristics of recreational goods to find the main areas of focus and the related strategies by which to gain first-mover advantages. The characteristics of recreational goods are analysed as well as the relevant first-mover advantages from the literature. Four examples of nature-based recreational goods are provided and used to analyse the scope for creating first-mover advantages according to the characteristics of each type of good. The analysis shows that particularly buyer switching costs and targeting the right buyers can create considerable first-mover advantages. Furthermore, non-subtractable goods and goods which can attract organised buyers can be connected with greater first-mover advantages. Combining knowledge on recreational goods and first-mover advantages can support the development of markets for nature-based recreational goods and increase returns on investments in this field.
引用
收藏
页码:21 / 39
页数:19
相关论文
共 43 条