Health Journalism Internships: A Social Marketing Strategy to Address Health Disparities

被引：1

作者：

Nguyen, Duy H. ^{[1
]}

Shimasaki, Suzuho ^{[1
,3
]}

Stafford, Helen Shi ^{[1
,4
]}

Sadler, Georgia Robins ^{[1
,2
,5
]}

机构：

[1] Univ Calif San Diego, Rebecca & John Moores UCSD Canc Ctr, La Jolla, CA 92093 USA

[2] Univ Calif San Diego, Dept Surg, San Diego Sch Med, Div Gen Surg, La Jolla, CA 92093 USA

[3] Univ Calif Los Angeles, Los Angeles Sch Publ Hlth, Los Angeles, CA USA

[4] Univ Calif San Diego, Sam & Rose Stein Inst Res Aging, La Jolla, CA 92093 USA

[5] SDSU UCSD Joint Doctoral Program Clin Psychol, San Diego, CA USA

来源：

JOURNAL OF CANCER EDUCATION | 2010年 / 25卷 / 03期

基金：

美国国家卫生研究院;

关键词：

Asian; Communications; Health Journalism; Health disparities; Hispanic; Social marketing; Targeted media; CANCER EDUCATION; AMERICAN-INDIANS; ASIAN-AMERICANS; ALASKA-NATIVES; MEDIA; WOMEN; BREAST; INFORMATION; CALIFORNIA; HISPANICS;

D O I：

10.1007/s13187-010-0055-4

中图分类号：

R73 [肿瘤学];

学科分类号：

100214 ;

摘要：

The USA seeks to eliminate health disparities by stimulating the rapid uptake of health-promoting behaviors within disadvantaged communities. A health journalism internship incorporates social marketing strategies to increase communities' access to cancer information, while helping the interns who are recruited from underrepresented communities gain admission to top graduate schools. Interns are taught basic health journalism skills that enable them to create immediate streams of cancer-related press releases for submission to community newspapers. Interns are charged with the social responsibility of continuing this dissemination process throughout their careers. Intermediate outcomes are measured as mediators of distal behavioral change goals.

引用

页码：371 / 376

页数：6

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