Strategies for collaboration in new product development

In the past decades Swedish food companies have faced increasing competition, One way of gaining competitive advantages is to find new ways of creating added value based on technological development. It may lead to the production of value-added products, profits from licensing agreements and a boost for the company image. Businesses that want to succeed in this market need to develop new managerial methods, in particular in identifying critical technologies. This refers to building internal skills, employing innovative external sourcing, developing new markets with strong brands and establishing alliances for new product development (NPD).