Career Identity and its Relation to Career Anchors and Career Satisfaction: The Case of Convention and Exhibition Industry Professionals in Asia

This paper explores career identity and its relation to career anchors and career satisfaction, key demographic and job variables, specific to convention and exhibition (C&E) industry professionals in Asia. It reviews the key literature relating to career identity and career anchors, which is followed by a discussion of findings of an online survey of C&E industry professionals in Asia. Study results indicate that the majority of C&E professionals displayed a strong cognitive and affective identification with their career in the C&E industry. However, career identity varied significantly with the time respondents had been in the industry, job seniority and age. In terms of career anchors, the lifestyle anchor was found to be the most dominant career anchor, followed by challenge and autonomy. Examining the relation between career anchors with career identity revealed that the lifestyle anchor was more important to respondents with a weak career identity, whereas the challenge anchor was more important to respondents with a strong career identity. Managerial implications of the study findings and suggestions for future research are provided.