Hierarchies of Masculinity and Lad Culture on Campus: Bad Guys, Good Guys and Complicit Men

Research on 'lad culture' and gender-based violence (GBV) in student communities has examined 'hypermasculine' gender performances, with little attention paid to hierarchies of masculinity. We explore 'lad culture' by analysing qualitative, in-depth interviews with students. Our findings challenge simplistic constructions of 'good guys' as allies/protectors in opposition to hypermasculinised, deviant 'bad guys'. We demonstrate how such binary constructions are premised upon gendered norms of men-as-protectors/women-as-weak, and bolster problematic hierarchies of masculinity. We also highlight the crucial role of complicit masculinity in maintaining GBV-tolerant cultures. Our research suggests academic understandings of lad culture could benefit from a more comprehensive picture of the relationship between masculinity/ies and campus GBV. By theorising complex negotiations of hegemonic masculinity in this context, the paper also advances conceptual debates around the promise/limitations of changing, 'softer' masculinities. Practice implications include rethinking how/whether prevention education can deploy 'softer' masculinities whilst avoiding reinstating gender hierarchies that ultimately scaffold GBV.