A Geolocation Analytics-Driven Ontology for Short-Term Leases: Inferring Current Sharing Economy Trends

Short-term property rentals are perhaps one of the most common traits of present day shared economy. Moreover, they are acknowledged as a major driving force behind changes in urban landscapes, ranging from established metropolises to developing townships, as well as a facilitator of geographical mobility. A geolocation ontology is a high level inference tool, typically represented as a labeled graph, for discovering latent patterns from a plethora of unstructured and multimodal data. In this work, a two-step methodological framework is proposed, where the results of various geolocation analyses, important in their own respect, such as ghost hotel discovery, form intermediate building blocks towards an enriched knowledge graph. The outlined methodology is validated upon data crawled from the Airbnb website and more specifically, on keywords extracted from comments made by users of the said platform. A rather solid case-study, based on the aforementioned type of data regarding Athens, Greece, is addressed in detail, studying the different degrees of expansion & prevalence of the phenomenon among the city's various neighborhoods.