Research on the Linkage Database Marketing Mode under the Background of Big Data Era

In order to improve the enterprises competitive advantage under the background of big data era, this paper puts forward a new linkage marketing database model, and the model relies on the cloud computing technology. Cloud computing nodes are assigned to each dealer by enterprises, so as to realize the big data exchange between distributors or between enterprises and distributors, and to ensure the smoothness of the mass marketing data transmission. Taking the FAW Volkswagen type linkage database marketing model as a case, this paper studies the marketing database model from the practice, to further verify the linkage database on the extension meaning of enterprise value chain and ecological aspects, which provides a technical guidance for the innovation management of enterprise database marketing mode.