Understanding use continuance in virtual worlds: Empirical test of a research model

被引：122

作者：

Barnes, Stuart J. ^{[1
]}

机构：

[1] Univ E Anglia, Norwich Business Sch, Norwich NR9 4DE, Norfolk, England

来源：

INFORMATION & MANAGEMENT | 2011年 / 48卷 / 08期

关键词：

Virtual world; Continuance intention; Automatic behavior; Habit; Hedonic; Utilitarian; Second Life; INFORMATION-SYSTEMS CONTINUANCE; ACCEPTANCE; TECHNOLOGY; BEHAVIOR; POWER;

D O I：

10.1016/j.im.2011.08.004

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We decided to examine why people continue to use virtual worlds by studying a real example: the popular virtual world of Second Life. This involved building and testing a model of virtual worlds based on habit from both the habit/automaticity and instant automaticity perspectives, the latter based on utilitarian and hedonic goals. The results (for a sample of 339 users) suggested that continuance intention for the virtual world was driven by perceived usefulness, enjoyment, and both perspectives of automatic behavior, which together provide considerable explanatory power for both habit and continuance intention. We conclude with implications for practice in this new area of inquiry. (C) 2011 Elsevier B.V. All rights reserved.

引用

页码：313 / 319

页数：7

共 29 条

[1] Residual effects of past on later behavior: Habituation and reasoned action perspectives [J].

Ajzen, I .

PERSONALITY AND SOCIAL PSYCHOLOGY REVIEW, 2002, 6 (02) :107-122

[2]

[Anonymous], P 17 EUR C INF SYST

[3] The scientific research potential of virtual worlds [J].

Bainbridge, William Sims .

SCIENCE, 2007, 317 (5837) :472-476

[4]

Barnes Stuart J., 2007, Data Base for Advances in Information Systems, V38, P45, DOI 10.1145/1314234.1314244

[5]

Barnes S, 2008, J ELECTRON COMMER RE, V9, P195

[6]

Bauer H.H., 2005, Journal of Electronic Commerce Research, P181, DOI DOI 10.1016/J.TECHN0VATI0N.2007.01.003

[7] Understanding information systems continuance: An expectation-confirmation model [J].

Bhattacherjee, A .

MIS QUARTERLY, 2001, 25 (03) :351-370

[8] A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study [J].

Chin, WW ;

Marcolin, BL ;

Newsted, PR .

INFORMATION SYSTEMS RESEARCH, 2003, 14 (02) :189-217

[9] Advancing formative measurement models [J].

Diamantopoulos, Adamantios ;

Riefler, Petra ;

Roth, Katharina P. .

JOURNAL OF BUSINESS RESEARCH, 2008, 61 (12) :1203-1218

[10] 3-D virtual worlds in education: Applications, benefits, issues, and opportunities [J].

Eschenbrenner, Brenda ;

Nah, Fiona Fui-Hoon ;

Siau, Keng .

JOURNAL OF DATABASE MANAGEMENT, 2008, 19 (04) :91-110

← 1 2 3 →