Political memes spread by Twitter users. Analysis of the 26J 2016 election day

被引:10
作者
Meso-Ayerdi, Koldobika [1 ]
Mendiguren-Galdospin, Terese [1 ]
Perez-Dasilva, Jesus [1 ]
机构
[1] Univ Basque Country, UPV EHU, Fac Ciencias Sociales & Comunicac, Barrio Sarriena S-N, Leioa 48940, Bizkaia, Spain
来源
PROFESIONAL DE LA INFORMACION | 2017年 / 26卷 / 04期
关键词
Memes; Social networks; Social media; Citizenship; Politics; Communication; Humour; Elections; Twitter; 26J; EVOLUTION; CAMPAIGN;
D O I
10.3145/epi.2017.jul.11
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
The popularity of memes in politics is analyzed; memes are a way in which users express their feelings, usually with humor and satire. The aim of this study is to examine the use of memes that were posted on Twitter on Spain's election day, 26J 2016. The methodology used in this study is a combination of case, content, and discourse analysis of 91 memes using a 30-item form created for this study. It is interesting to note that regardless of the political leader's reputation, memes were used equally for all candidates, and the most creative activity coincided with the most outstanding events of 26J.
引用
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页码:672 / 683
页数:12
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