Research on the Hotel Image Based on the Detail Service

被引：0
|
作者：
Ban Li [1 ]
Zheng Shenghua [1 ]
Yi He [1 ]
机构：
[1] Zhejiang Univ Technol, Coll Business Adm, Hangzhou 310023, Zhejiang, Peoples R China
来源：
E-BUSINESS TECHNOLOGY AND STRATEGY | 2010年 / 113卷
关键词：
Detail Service; Hotel Image; Influencing Factor;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Detail service management, initially developed as marketing programs to enhance customer loyalty, has now become an important part of customer relation strategy. This paper analyzes the critical factors of detail service and its influence on the hotel image. We establish the theoretical model of influencing factors on hotel image and propose corresponding hypotheses. We use applying statistical method to test and verify the above-mentioned hypotheses. This paper provides a foundation for further study of detail service design and planning issues.
引用
收藏
页码：226 / 233
页数：8
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