User Usable Experience: A three-dimensional approach on usability in tourism websites and a model for its evaluation

被引:16
作者
Martinez-Sala, Alba-Maria [1 ]
Monserrat-Gauchi, Juan [1 ]
Alemany-Martinez, Dolores [1 ]
机构
[1] Univ Alicante, Sch Econ & Business Sci, Dept Commun & Social Psychol, San Vicente Raspeig Rd, Alicante 03690, Spain
关键词
Graphic design; Multiple linear regression model; Navigability; Tourism; Official tourism websites; Usability; Website evaluation; DESTINATION WEBSITE; WEB; DESIGN; ONLINE; COMMUNICATION; QUALITY; INTERACTIVITY; SATISFACTION; MANAGEMENT;
D O I
10.1016/j.tmp.2019.100579
中图分类号
F [经济];
学科分类号
02 ;
摘要
A standardized website evaluation model is needed in the tourism sector. This research article aims at revising previous models and updating them to contribute with a unified evaluation model for the analysis of web quality that incorporates a three-dimensional approach on usability, since usability is closely related to graphic design and navigability. This perspective has not been stated before. To test this correlation, a model to evaluate User Usable Experience (UUX) which integrates this three-dimensional approach on usability is proposed and a set of indicators that have been devised from a close bibliographic revision of previous web analysis models is shown. Its application to a purposive sampling verifies the positive correlation among the three above mentioned parameters by means of a multiple linear regression model. The results confirm the need to analyse UUX from a three-dimensional perspective on usability.
引用
收藏
页数:13
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