The effect of fat content on visual attention and choice of red meat and differences across gender

被引：35

作者：

Banovic, Marija ^{[1
]}

Chrysochou, Polymeros ^{[1
,2
]}

Grunert, Klaus G. ^{[1
]}

Rosa, Pedro J. ^{[3
,4
,5
,6
]}

Gamito, Pedro ^{[3
,4
]}

机构：

[1] Aarhus Univ, Dept Management, MAPP Ctr, DK-8000 Aarhus C, Denmark

[2] Univ S Australia, Sch Mkt, Ehrenberg Bass Inst Mkt Sci, Adelaide, SA 5001, Australia

[3] COPELABS Cognit & People Ctr Comp Labs, Lisbon, Portugal

[4] Univ Lusofona Humanities & Technol, Fac Psychol, Lisbon, Portugal

[5] Cis IUL, Inst Univ Lisboa ISCTE IUL, Lisbon, Portugal

[6] GIINCO Grp Int Invest Neuroconductual, Barranquilla, Colombia

来源：

FOOD QUALITY AND PREFERENCE | 2016年 / 52卷

关键词：

Visual attention; Choice; Fat content; Red meat; Gender; QUALITY PERCEPTION; SEX-DIFFERENCES; CONSUMER PERCEPTION; IMPACT; FOOD; INFORMATION; ATTRIBUTE; ATTITUDES; PURCHASE; LIFE;

D O I：

10.1016/j.foodqual.2016.03.017

中图分类号：

TS2 [食品工业];

学科分类号：

0832 ;

摘要：

In this paper we study the effect of fat content on visual attention and choice of red meat, as well as differences across gender. In an eye-tracking study, conducted with 105 Portuguese meat consumers, we find that fat content has an impact on visual attention, choice reaction time and choice of red meat products. Consumers pay more attention and choose more often meat products with lower fat content. This impact is further gender specific, with female consumers paying more attention and requiring less time to choose meat products with lower fat content. In contract, male consumers pay more attention to red meat products with higher fat content, but spend more time to choose red meat products with lower fat content. We discuss managerial and theoretical implications in relation to marketing of red meat products. (C) 2016 Elsevier Ltd. All rights reserved.

引用

页码：42 / 51

页数：10