Areeda-Turner in Two-Sided Markets

被引：22

作者：

Behringer, Stefan ^{[1
]}

Filistrucchi, Lapo ^{[2
,3
,4
]}

机构：

[1] Univ Duisburg Essen, Mercator Sch Management, LS Allgemeine Volkswirtschaftslehre, D-47057 Duisburg, Germany

[2] Univ Florence, Dept Econ & Management, Via Pandette 9, I-50127 Florence, Italy

[3] Tilburg Univ, CentER, NL-5000 LE Tilburg, Netherlands

[4] Tilburg Univ, TILEC, NL-5000 LE Tilburg, Netherlands

来源：

REVIEW OF INDUSTRIAL ORGANIZATION | 2015年 / 46卷 / 03期

关键词：

Daily newspapers; Market definition; Network effects; Predation; Two-sided markets; COMPETITION;

D O I：

10.1007/s11151-015-9460-5

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

We extend the Areeda-Turner rule to two-sided markets. We show that a two-sided monopolist may find it short-run profit-maximizing to charge a price below marginal cost on one side of the market. Hence showing that the price is below marginal cost on one side of a two-sided market cannot be considered a sign of predation. We then argue for a two-sided Areeda-Turner rule that takes into account price-cost margins on both sides of the market. Two examples highlight that applying a one-sided Areeda-Turner rule may lead one to assess legitimate prices as predatory or to consider predatory prices as legitimate.

引用

页码：287 / 306

页数：20

共 26 条

[1] UPWARD PRICING PRESSURE IN TWO-SIDED MARKETS [J].