Areeda-Turner in Two-Sided Markets

被引:21
作者
Behringer, Stefan [1 ]
Filistrucchi, Lapo [2 ,3 ,4 ]
机构
[1] Univ Duisburg Essen, Mercator Sch Management, LS Allgemeine Volkswirtschaftslehre, D-47057 Duisburg, Germany
[2] Univ Florence, Dept Econ & Management, Via Pandette 9, I-50127 Florence, Italy
[3] Tilburg Univ, CentER, NL-5000 LE Tilburg, Netherlands
[4] Tilburg Univ, TILEC, NL-5000 LE Tilburg, Netherlands
关键词
Daily newspapers; Market definition; Network effects; Predation; Two-sided markets; COMPETITION;
D O I
10.1007/s11151-015-9460-5
中图分类号
F [经济];
学科分类号
02 ;
摘要
We extend the Areeda-Turner rule to two-sided markets. We show that a two-sided monopolist may find it short-run profit-maximizing to charge a price below marginal cost on one side of the market. Hence showing that the price is below marginal cost on one side of a two-sided market cannot be considered a sign of predation. We then argue for a two-sided Areeda-Turner rule that takes into account price-cost margins on both sides of the market. Two examples highlight that applying a one-sided Areeda-Turner rule may lead one to assess legitimate prices as predatory or to consider predatory prices as legitimate.
引用
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页码:287 / 306
页数:20
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