A Study of Social Media Driven Value-transformation: Case of Home Planting Service Emergent Research Forum (ERF)

The value of service usually focuses on its economic viewpoint. The service value we mentioned in this study extends from the traditional financial perspective to the combination of symbolic meaning value as well as the experience value. In this paper, a home planting service is proposed and facilitated by social media to enable the possibility for social collaboration. The iPlant service driven by public welfare concept on social media for social cooperation. The proposed iPlant service for home planting that enables users to grow their desired vegetables on their balcony even they live in the urban city. The iPlant service inspires the possibilities for a user to maximize the value of their crops by exchange and collaboration. The social media improves the planting participation of special interest groups and promote the concept of healthy living through the experience spread of social media.