Using bloom's taxonomy of the cognitive domain to structure a web-based course in marketing

被引：0

作者：

Whiteley, TR ^{[1
]}

机构：

[1] Univ Western Ontario, London, ON N2A 5C2, Canada

来源：

APPLICATIONS OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN EDUCATION AND TRAINING | 2004年

关键词：

bloom's taxonomy; educational technology; educational objectives; e-learning; internet; principles of marketing; web-based course;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Designing web-based courses provides opportunities and challenges not present in the design of traditional face-to-face courses. However, no matter what delivery format is used, it is essential that the resulting instructional resource be pedagogically sound. Bloom's Taxonomy of the Cognitive Domain has long been used in the design of traditional face-to-face courses to provide this foundation. One approach to using this taxonomy as the pedagogical foundation in the design of a web-based Principles of Marketing course is described in this paper.

引用

页码：307 / 312

页数：6