The Importance of Developing Communicative Competencies of Future Specialists in the Digital Age

The paper provides a theoretical and empirical analysis of the demand for communicative competencies in the digital age. The analysis shows that interest in the topic of the formation, assessment and development of communicative competencies in the period from 2010 to the present is constantly growing. The number of publications indexed in the Web of Science and E-library databases has increased by more than 5 times over the reporting period. With the advent of new communication platforms and digital tools, the topic of the development of communicative competencies received a new round of interest from researchers. The results of an empirical study showed a high level of demand for the communicative competencies of young specialists in the modern labour market. The study involved 450 students in the areas of training "management" and "economics" of 6 universities of the Urals and 100 representatives of employers of the Urals. As a result of the study we formulated, the hypothesis that there were no significant statistical differences in the opinions of students and employers regarding the importance of formation, the level of development of modern graduates and students, and also about the possibilities for developing communicative competencies at the university was not confirmed. The results of the study will become the basis for the development of a methodology for the formation, assessment and development of communicative competencies of students, as one of the essential clusters of supra-professional competencies that ensure the competitiveness of graduates of the economy and management in the digital era.