The Impact of Individual Privacy and Personalization on Online Buying Behavior: An Experimental Study

被引：0
作者：
Priyadharshini, A. Kanishka [1 ]
Mathew, S. K. [1 ]
机构：
[1] Indian Inst Technol Madras, Dept Management Studies, Madras, Tamil Nadu, India
来源：
2016 IEEE INTERNATIONAL CONFERENCE ON MANAGEMENT OF INNOVATION AND TECHNOLOGY (ICMIT) | 2016年
关键词：
Buying behavior; e-commerce; individual online privacy concern; web personalization; INFORMATION PRIVACY; JUSTICE;
D O I：
暂无
中图分类号：
TM [电工技术]; TN [电子技术、通信技术];
学科分类号：
0808 ; 0809 ;
摘要：
We study the relationship between personalization and individual privacy on the customer's online buying behavior. Following a laboratory experiment we tested the differences for number of clicks and number of products added to cart with respect to two factors-personalization and product privacy. Our results show significant mean differences with respect to clicks and number of products added to the cart for privacy and non-privacy products.
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页码：150 / 155
页数：6
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