CONDITIONS, PRESUPPOSING CREATION OF CONSUMPTION VALUE OF LOGISTICS SERVICES IN AGRARIAN SECTOR

With increasing competition between companies providing logistics services, a need for new services occurs, entire service packages are formed in order to retain customers. Logistics companies frequently have similar machinery and equipment, employees with similar professional qualifications; they also work in essentially identical economic environment. Investments to technical base are not enough in order to attract new users of logistics services or to retain existing users. In order to be profitable, companies providing logistics services try not only to satisfy the needs of users, but also to provide value for the services that would totally meet implied expectations of the users. When using the same service, different users may assess it completely differently. Therefore, one of the most important aspects in business activity of the companies providing logistics services is the creation of consumption value without the need for significant financial investments ensuring high-end performance. The objective of the research is to determine conditions presupposing the creation of consumption value of logistics services in agrarian sector upon analyzing theoretical assumptions of the creation of consumption value. The research was conducted in the Republic of Lithuania by interviewing executives of the companies providing different logistics services and operating in different regions. Main logistics service groups specific to agrarian sector are defined in the article, and conditions presupposing the creation of consumption value of logistics services are determined.