Protection motivation and risk communication

被引：195

作者：

Neuwirth, K ^{[1
]}

Dunwoody, S

Griffin, RJ

机构：

[1] Univ Cincinnati, Teachers Coll 620 ML184, Dept Commun, Ctr Environm Commun Studies, Cincinnati, OH 45221 USA

[2] Univ Wisconsin, Sch Journalism & Mass Commun, Madison, WI 53706 USA

[3] Marquette Univ, Coll COmmun, Milwaukee, WI 53233 USA

来源：

RISK ANALYSIS | 2000年 / 20卷 / 05期

关键词：

protection motivation; information seeking; behavioral intention; risk; risk communication; information processing;

D O I：

10.1111/0272-4332.205065

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

The purpose of this study was to explore the utility of protection motivation theory (PMT) in the context of mass media reports about a hazard. Content elements of a hazard's severity, likelihood of occurring, and the effectiveness of preventive actions were systematically varied in a news story about a fabricated risk: exposure to fluorescent lighting lowering academic performance. Results of this experiment (N = 206) suggest that providing information about the severity of a hazard's consequences produces greater information seeking. In addition, information about levels of risk, severity, and efficacy combined jointly to produce greater rates of willingness to take actions designed to avoid the hazard. Results are seen as providing general support for PMT and are discussed within the broader framework of information seeking and heuristic and systematic information processing.

引用

页码：721 / 734

页数：14

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