Privacy Enhancing Technologies (PETs) and Investment Strategies for a Data Market

被引：3
|
作者：
Chun, Se-Hak [1 ]
机构：
[1] Seoul Natl Univ Sci & Technol, Dept Business Adm, Kongneung Gil 138, Seoul 139743, South Korea
来源：
PROCEEDINGS OF 3RD WORLD CONFERENCE ON PSYCHOLOGY AND SOCIOLOGY | 2015年 / 185卷
关键词：
Privacy enhancing technologies; Pscycological cost; Privacy cost; Data market;
D O I：
10.1016/j.sbspro.2015.03.426
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
This paper analyses cases where data collectors adopt privacy enhancing technologies (PETs) for a data market, and investigates investment strategies for privacy protection technologies. This paper shows the firm has an incentive to invest in privacy enhancing technologies if consumers feel there is a psychological privacy cost. This paper also discusses firm's investment strategies on privacy, and shows that a firm will invest more on privacy protection as the influence of privacy awareness groups and privacy costs increase, and a firm will not invest in privacy protection when privacy breach probability is deemed to be low. (C) 2015 The Authors. Published by Elsevier Ltd.
引用
收藏
页码：271 / 275
页数：5
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